Privacy Policy

GEN Fertility & IVF, operated by Sri Viswa Fertility Labs Private Limited, respects the privacy of every person who shares information with us. Fertility care involves some of the most personal information you will ever share, and we handle it with care, confidentiality and only for the purposes explained below.

1. Laws we follow

We process personal data in line with:

  • The Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025
  • The Information Technology Act, 2000 and the rules made under it
  • The Assisted Reproductive Technology (Regulation) Act, 2021 and the ART Rules, 2022, including their confidentiality and record-keeping requirements
  • Applicable medical ethics and record-keeping guidelines (including ICMR and National Medical Commission guidance)

2. Scope

This Policy covers how we collect, store, use, share, transfer and erase your personal data when you visit https://genfertility.in, contact us by phone, WhatsApp, email or web forms, respond to our advertisements, or receive consultation and treatment at our centre.

3. Who we are and key terms

  • “We”, “Us”, “GEN Fertility” means Sri Viswa Fertility Labs Private Limited, operating as GEN Fertility & IVF, 4th & 5th Floors, Suma Building, 1-65/312, Sarojini Naidu Nagar, Hyderabad, Telangana – 500081. We are the Data Fiduciary for your personal data.
  • “You” means any visitor, enquirer, patient, partner/spouse or donor whose personal data we process (the Data Principal).
  • “Personal Data” means any data about you that can identify you, including health data described in Section 5.

When you submit your details through our website forms, calls, WhatsApp, advertisements or at our centre, we will give you a clear notice of what we collect and why. By ticking the consent box, or otherwise taking a clear affirmative action, you consent to the processing of your personal data for those purposes.

  • Your consent is free, specific and informed, and you can withdraw it at any time (see Section 11).
  • We will take separate, explicit consent before sharing your health or treatment information with anyone outside your care team, except where the law requires or permits disclosure.
  • ART procedures require separate written consent under the ART Act, 2021. Those consents are taken in person and are in addition to this Policy.
  • Please share accurate information. We cannot be responsible for outcomes caused by incorrect details you provide.

5. Personal data we collect

  • Identity and contact: name, age/date of birth, gender, address, phone number, email address
  • Partner/spouse details, where relevant to your treatment
  • Health information: medical history, fertility history, test and scan reports, physical, physiological and mental health details shared by you or your doctor
  • Biological and genetic data: biometric data, genetic and laboratory results related to treatment
  • Identity documents required under the ART Act (for example, for patients and donors)
  • Payment details at the time of billing or online payment (card or bank data is handled by our payment gateway, not stored by us)
  • Website and device data: IP address, device and browser type, pages visited, time and duration of visits, and ad-campaign source
  • Communication records: call recordings and notes, WhatsApp/SMS/email messages, and enquiry forms
  • Any other information you choose to share with us

6. How we collect it

  • When you fill an enquiry, appointment or registration form on our website or landing pages
  • When you call or message our team, or respond to our advertisements on Google, Meta or other platforms
  • When you share details with a GEN Fertility representative or during consultation and treatment
  • From your referring doctor, laboratory or insurer, with your consent
  • Through cookies and similar technologies on our website (Section 9)

7. How we use it

  • To respond to enquiries, book and manage appointments, and provide consultation and treatment
  • To maintain medical records as required by law
  • To contact you by phone, SMS, WhatsApp, RCS or email about appointments, reports, payment reminders and follow-ups
  • To send you information about our services, camps and offers, only where you have consented (you can opt out at any time)
  • To measure and improve our website, advertising and patient experience
  • To process payments and meet accounting, tax and legal obligations
  • For clinical audit and research only in anonymised form, or with your separate consent
  • To protect our rights, prevent fraud, and respond to lawful requests from authorities

8. Sharing and transfer

We do not sell your personal data. We share it only on a need-to-know basis with:

  • Doctors, embryologists, counsellors and staff involved in your care
  • Laboratories, imaging centres and the ART bank or partner hospitals involved in your treatment
  • Service providers who act on our behalf (cloud hosting, hospital and CRM software, call-tracking and telephony, WhatsApp/SMS providers, payment gateways, advertising and analytics platforms), under contracts that require them to protect your data and use it only on our instructions
  • Insurers or TPAs, when you ask us to process a claim
  • Government authorities, the National/State ART & Surrogacy Boards, courts or regulators, where required by law
  • A successor entity, if our business is merged or acquired, subject to this Policy

Some service providers may store data outside India. We transfer data abroad only as permitted under the DPDP Act and any restrictions notified by the Government of India.

9. Cookies

Our website uses cookies and similar technologies to keep the site working, understand how visitors use it, and measure our advertising (for example, Google Ads and Meta conversion tracking). Authorised third parties may place cookies to show you relevant ads. You can block or delete cookies in your browser settings; some features may then not work. We do not store your medical information in cookies. Websites linked from ours have their own cookie and privacy practices.

10. Security

We use reasonable security safeguards, including access controls, need-to-know access, password protection, encryption where appropriate, and staff confidentiality obligations. No system is completely secure. If a personal data breach occurs, we will notify the Data Protection Board of India and affected individuals as required under the DPDP Act and Rules.

11. Your rights

You have the right to:

  • Access a summary of the personal data we hold about you and how it is processed
  • Correct, complete or update inaccurate or incomplete data
  • Erase data that is no longer needed, subject to legal retention requirements (Section 12)
  • Withdraw consent at any time; this does not affect processing already done, and we may be unable to continue some services
  • Opt out of promotional messages by replying STOP or writing to us
  • Nominate a person to exercise your rights in case of death or incapacity
  • Raise a grievance with us, and if unresolved, complain to the Data Protection Board of India

To exercise these rights, write to digital@genfertility.in. We may ask you to verify your identity.

12. Data retention

We keep your data only as long as needed for the purpose it was collected, or longer where the law requires. Medical and ART treatment records are retained for the period prescribed under the ART Act, 2021, the ART Rules, 2022 and other applicable laws. Enquiry and marketing data is erased once it is no longer needed or when you withdraw consent, unless we must keep it for legal reasons.

13. Children’s data

Our services are meant for adults. We do not knowingly collect data of anyone under 18 without verifiable consent of a parent or lawful guardian.

Our website may link to third-party sites. We are not responsible for their content or privacy practices; please read their policies. We do not currently respond to “Do Not Track” browser signals.

15. Changes to this Policy

We may update this Policy from time to time. The “last updated” date at the top shows the latest version. Material changes will be highlighted on our website, and we will seek fresh consent where the law requires.

16. Grievance Officer

For questions, requests or complaints about your personal data, contact our Grievance Officer at:

  • Email: digital@genfertility.in
  • Phone: +91 95195 29530
  • Address: GEN Fertility & IVF, 4th & 5th Floors, Suma Building, 1-65/312, Sarojini Naidu Nagar, Hyderabad, Telangana – 500081

We will acknowledge your request promptly and aim to resolve it within the timelines set under the DPDP Rules.

Terms and Conditions

1. Acceptance

These Terms govern your use of https://genfertility.in (the “Website”), operated by Sri Viswa Fertility Labs Private Limited (GEN Fertility & IVF). By using the Website you accept these Terms. If you do not agree, please do not use the Website. You must be at least 18 years old to use the Website or submit enquiries.

2. Medical disclaimer

Content on this Website, including articles, videos and animations, is for general information only. It is not medical advice and does not replace a consultation with a qualified doctor. Treatment outcomes vary from person to person, and no result is guaranteed. Always seek your doctor’s advice for your specific situation.

3. Intellectual property

The Website, its content, logos, design, text, images and videos belong to GEN Fertility or its licensors. You may view and print pages for personal, non-commercial use. You must not:

  • Republish, sell, rent, sub-license or redistribute Website material in print or digital form
  • Copy or modify Website material for commercial purposes
  • Frame the Website or reproduce it through iframes or screen scrapers
  • Use our name, logo or brand without written permission

4. Acceptable use

You must not use the Website in a way that damages it, affects its availability, or is unlawful, fraudulent or harmful. You must not upload or transmit malware, carry out scraping, data mining, data harvesting or other automated collection, send unsolicited commercial messages, or submit false enquiries or another person’s details without their consent.

5. Restricted areas and accounts

Some areas, such as patient portals, may need a login. Keep your login details confidential; you are responsible for activity under your account. We may suspend or disable access at our discretion to protect patients or the Website.

6. User content

If you submit reviews, testimonials, comments or other content, you grant us a non-exclusive, royalty-free licence to use, edit and publish it on our Website and communications. We will not publish your name, photo or health details without your separate consent. Content must be lawful and must not infringe anyone’s rights. We may edit or remove any submitted content.

7. No warranties

The Website is provided “as is”. We try to keep information accurate and current, but we do not guarantee that the Website will always be available or that all information is complete, accurate or up to date.

8. Limitation of liability

To the extent permitted by law, GEN Fertility, its directors, doctors, employees and agents are not liable for any indirect, special or consequential loss, or for loss of data, revenue or goodwill, arising from your use of the Website. Nothing in these Terms limits liability that cannot be limited under Indian law.

9. Indemnity

You agree to indemnify GEN Fertility against losses, costs and legal expenses arising from your breach of these Terms.

10. Breach

If you breach these Terms, we may suspend or block your access, contact your internet service provider, or take legal action.

Links to third-party websites are provided for convenience and do not mean we endorse them. We are not responsible for their content or practices.

12. Changes

We may revise these Terms at any time. Revised Terms apply from the date they are published on this page.

13. Severability and entire agreement

If any provision is found unenforceable, the rest remains in effect. These Terms, together with our Privacy Policy, form the entire agreement between you and GEN Fertility about your use of the Website. We may assign our rights under these Terms; you may not.

14. Governing law and jurisdiction

These Terms are governed by the laws of India. Courts in Hyderabad, Telangana have exclusive jurisdiction over any dispute.

15. Contact

Sri Viswa Fertility Labs Private Limited (GEN Fertility & IVF) 4th & 5th Floors, Suma Building, 1-65/312, Sarojini Naidu Nagar, Hyderabad, Telangana – 500081 Phone: +91 95195 29530 · Email: digital@genfertility.in

Refund and Cancellation Policy

We aim to give every patient a smooth experience. Refunds are subject to GEN Fertility’s policy:

  • Appointments cancelled before confirmation are not charged.
  • A cancellation fee may apply to confirmed appointments or bookings.
  • Fees for consultations, tests or procedures already performed are not refundable.
  • Approved refunds are made to the original payment method within 90 days.

For refund requests, write to digital@genfertility.in or call +91 95195 29530.